Before You Pitch a Brand, Read This First
Thinking about pitching brands? Before you send that first email, make sure you're actually ready. Discover the five things every creator should check, and why your content is your strongest pitch.
If you've been thinking, "I need to start pitching brands," I'm excited for you.
But before you hit send on that first email, I want to save you from making the same mistake I see over and over again.
Most creators think the hardest part of pitching is writing the email.
It isn't.
The hardest part is making sure you're actually ready for a brand to say yes.
Because here's the truth:
A great pitch can't fix an unprepared creator profile.
Brands don't just read your email; they click your Instagram, TikTok, YouTube, or wherever you create. They're looking at your content, your consistency, your niche, and whether they can picture you representing their products.
That's why some creators send dozens of pitches without ever hearing back.
It isn't always because the email was bad.
It's because the foundation wasn't there.
Ask Yourself These Questions
Before pitching, can you confidently answer these?
Is it obvious what type of content I create?
Would a brand know who my audience is?
Does my content feel consistent?
Have I created content similar to what I want to get paid for?
Does my profile look like someone brands can trust?
If you hesitated on any of those questions, don't worry, you are not behind.
You're simply not ready to pitch yet.
And that's actually good news because it's something you can fix.
Why I Created Before You Pitch
Over the last several years, I've worked with brands, managed campaigns, and helped creators improve the way they present themselves online.
I noticed something:
Creators were spending hours trying to perfect pitch emails when they hadn't done the work that makes those emails successful in the first place.
That's exactly why I created Before You Pitch.
Instead of jumping straight into writing emails, this workbook helps you evaluate your creator profile first.
Inside, you'll:
Assess whether your content is brand-ready.
Identify the areas holding you back.
Build a stronger creator foundation.
Gain confidence before reaching out to brands.
Stop guessing whether you're ready to pitch.
Think of it as the step that should happen before you ever send a pitch email.
Your Pitch Starts Before the Email
Getting brand partnerships isn't about having the biggest following.
It's about showing brands that you're someone they can confidently work with.
When your content, profile, and positioning are aligned, your pitch becomes so much stronger.
If you're serious about working with brands, start with the foundation first.
Before You Pitch is available now, and it's designed to help you take that first step with confidence.
I can't wait to see where it takes you.
Stop Waiting for Brands to Find You. Build a Page They Want to Hire Instead
If you're waiting for brands to discover you, you're missing the bigger opportunity. Learn the simple changes that make your content more appealing to brands, even if you don't have a massive following.
One of the biggest misconceptions I see from creators is this:
"Once I get enough followers, brands will start reaching out."
The truth?
Brands aren't just looking at your follower count. They're looking at your entire creator presence.
Every time someone from a brand lands on your page, they're asking themselves one question:
"Can I picture this creator representing our brand?"
If the answer isn't immediately clear, they'll move on.
The good news? Most of the things brands are looking for have nothing to do with having hundreds of thousands of followers.
Here are five ways to make your page more attractive to brands.
1. Make It Obvious What You Create
When someone lands on your profile, they should know exactly what kind of content you make within a few seconds.
If you're a beauty creator, your recent posts should consistently reflect that. If you create lifestyle content, your audience and brands should immediately understand your niche.
A clear focus helps brands quickly decide whether you're a good fit for a campaign.
2. Show Consistency, Not Perfection
You don't need viral videos every week.
Brands would much rather work with someone who consistently creates quality content than someone who went viral once and disappeared for a month.
Consistency builds trust. It shows you're dependable and serious about your craft.
3. Create Content That Looks Like a Partnership
One of the easiest ways to attract paid opportunities is to create content that already feels brand-ready.
Review products you genuinely love. Demonstrate how you use them. Share honest opinions. Tell stories.
When brands can easily imagine how you'd feature their product, you've already answered one of their biggest questions.
4. Make It Easy to Contact You
This sounds simple, but you'd be surprised how many creators make themselves difficult to reach.
Include your email address in your bio. I’ve found that most brands won’t click the ‘email’ button on Instagram, so it’s best to just put it in your bio.
If a brand has to hunt for your information, there's a good chance they'll move on to someone else.
5. Think Like a Brand Manager
Before you hit publish, ask yourself:
"If I worked for this company, would I feel confident sharing this creator with my marketing team?"
That small mindset shift changes everything.
Instead of creating content just to chase views, you start creating content that builds credibility.
And credibility is what leads to long-term partnerships.
—
Stop worrying about whether brands are finding your page.
Instead, focus on building a page that's ready when they do.
The creators who consistently land partnerships aren't always the ones with the biggest audiences. They're the ones who make it easy for brands to say yes.
If you're ready to take the next step, my workbook, The Pitch That Gets You Replies, walks you through the exact pitching framework I use to help creators write outreach emails that actually get responses.
A great pitch gets someone's attention, but a brand-ready page helps close the deal.
Work on both, and you'll put yourself in a much stronger position for future partnerships.
The Biggest Mistake Small Creators Make When Trying to Get PR
Think you need more followers to get PR? Think again. The biggest mistake I see small creators make has nothing to do with audience size and everything to do with how they present themselves online.
Every week I see creators asking the same question:
"How do I get on PR lists?"
Most people assume the answer is more followers.
It's not.
In fact, one of the biggest mistakes I see has nothing to do with audience size.
The problem is that brands can't immediately tell what kind of creator you are.
Your Profile Should Tell a Story
When a brand lands on your profile, they should know within seconds:
What niche you're in
What type of content you create
Who your audience is
Whether you're a potential fit
If a beauty brand visits your page and sees random lifestyle posts, food content, vacation photos, and one makeup video from three months ago, they're going to move on.
Not because your content is bad.
Because you're unclear.
Brands Need Evidence
Creators often say they want beauty PR.
But brands aren't looking for intentions.
They're looking for proof.
Your profile should show:
Consistent beauty content
Product reviews
Tutorials
Product recommendations
Before-and-afters
Beauty conversations
The more evidence you provide, the easier it is for a brand to say yes.
Make It Easy to Contact You
Another mistake I see constantly?
No email in the bio.
You would be surprised how many creators want brand partnerships but don't provide a clear way to get in touch.
Your email should be easy to find.
Not hidden in a link.
Not buried on another page.
Visible.
A Quick Profile Audit
Ask yourself:
If a beauty PR manager landed on my profile today, would they immediately know I'm a beauty creator?
If the answer is no, that's where I'd start.
If your profile isn't clearly communicating what you create, don't worry—it's one of the most common issues I see during creator audits.
That's one of the reasons I created The Pitch That Gets You Replies. Inside, I walk through how to position yourself, pitch brands, and present your creator business in a way that makes it easier for brands to say yes.
You don't need 100,000 followers to get noticed.
But you do need clarity.
The easier you make it for brands to understand who you are and what you create, the easier it becomes to earn opportunities.
Before you worry about pitching, make sure your profile is doing its job.