Meet Krissy
My experience on both sides of the industry, as a brand manager and a creator, also allows me to help emerging creators understand what brands are actually looking for.
Through educational content, creator audits, and my workbook, The Pitch That Gets You Replies, I teach creators how to clarify their positioning, improve their pitches, strengthen their content, and approach brand partnerships with more confidence and strategy.
I believe creators should not have to guess their way into opportunities. They deserve practical guidance that helps them become easier to understand, easier to remember, and easier to hire.
Whether you’re a brand interested in partnering, a creator ready to strengthen your strategy, or a business looking for experienced brand support, I’d love to hear from you.
Brand strategist. Beauty creator. Champion for women who refuse to become invisible after 40.
I’m Krissy, a brand manager, content creator, and business owner based in Atlanta, Georgia.
For more than 11 years, I’ve helped brands, businesses, and public-facing talent turn big ideas into organized, strategic, revenue-driving work. My career has included managing social media for ESPN and working within the Atlanta Falcons organization, along with building marketing strategies, overseeing campaigns, coordinating partnerships, and helping my clients strengthen the way they show up online.
Over the past five years, my work has contributed to more than $4.8 million in revenue. But behind every number is what I do best: bringing clarity to complicated ideas, creating systems that keep projects moving, and helping people build brands that feel both intentional and authentic.
My journey as a beauty creator began later than most. I taught myself makeup at 38 and quickly realized that women over 40 were often missing from the conversations happening across the beauty industry.
Today, I create beauty content for women 40 and over, with a particular focus on Black and Brown women who deserve to see themselves represented. I share approachable tutorials, mature-skin product recommendations, fragrance combinations, and candid reviews that help women feel confident experimenting with beauty at every age.