Before You Pitch a Brand, Read This First

If you've been thinking, "I need to start pitching brands," I'm excited for you.

But before you hit send on that first email, I want to save you from making the same mistake I see over and over again.

Most creators think the hardest part of pitching is writing the email.

It isn't.

The hardest part is making sure you're actually ready for a brand to say yes.

Because here's the truth:

A great pitch can't fix an unprepared creator profile.

Brands don't just read your email; they click your Instagram, TikTok, YouTube, or wherever you create. They're looking at your content, your consistency, your niche, and whether they can picture you representing their products.

That's why some creators send dozens of pitches without ever hearing back.

It isn't always because the email was bad.

It's because the foundation wasn't there.

Ask Yourself These Questions

Before pitching, can you confidently answer these?

• Is it obvious what type of content I create?

• Would a brand know who my audience is?

• Does my content feel consistent?

• Have I created content similar to what I want to get paid for?

• Does my profile look like someone brands can trust?

If you hesitated on any of those questions, don't worry, you are not behind.

You're simply not ready to pitch yet.

And that's actually good news because it's something you can fix.

Why I Created Before You Pitch

Over the last several years, I've worked with brands, managed campaigns, and helped creators improve the way they present themselves online.

I noticed something:

Creators were spending hours trying to perfect pitch emails when they hadn't done the work that makes those emails successful in the first place.

That's exactly why I created Before You Pitch.

Instead of jumping straight into writing emails, this workbook helps you evaluate your creator profile first.

Inside, you'll:

• Assess whether your content is brand-ready.

• Identify the areas holding you back.

• Build a stronger creator foundation.

• Gain confidence before reaching out to brands.

• Stop guessing whether you're ready to pitch.

Think of it as the step that should happen before you ever send a pitch email.

Your Pitch Starts Before the Email

Getting brand partnerships isn't about having the biggest following.

It's about showing brands that you're someone they can confidently work with.

When your content, profile, and positioning are aligned, your pitch becomes so much stronger.

If you're serious about working with brands, start with the foundation first.

Before You Pitch is available now, and it's designed to help you take that first step with confidence.

I can't wait to see where it takes you.

How to Pitch Brands as a Small Content Creator (Without Sounding Desperate)

When I first started pitching brands, I genuinely thought the reason I wasn’t hearing back was because I didn’t have enough followers.

So I spent way too much time focusing on numbers instead of learning how to actually position myself professionally.

And honestly?

That’s where I see so many smaller creators getting stuck.

They assume:

• they need 100K followers

• their content isn’t “good enough”

• brands only care about viral creators

• or that they need to sound overly corporate in emails

But after years of working in this industry, both as a creator and behind the scenes, I’ve learned something important:

Most creators aren’t getting ignored because they’re too small.

They’re getting ignored because their pitch doesn’t clearly communicate their value.

The Biggest Mistake Small Creators Make When Pitching Brands

A lot of creators send emails that sound:

• overly apologetic

• too vague

• too long

• or completely focused on themselves instead of the brand

And listen…I get it.

Talking about yourself professionally can feel awkward at first.

Especially when you’re still building confidence in your content.

But brands are not looking for perfection.

They’re looking for creators who:

• understand their audience

• create trustworthy content

• know how to communicate clearly

• and feel aligned with the brand

That matters more than follower count way more often than people realize.

You Do NOT Need a Massive Following to Work With Brands

One of the biggest myths online right now is that you need a huge audience before brands will take you seriously.

You don’t.

Some of the most valuable creators are creators with:

• engaged communities

• niche audiences

• high trust

• and strong storytelling

That’s especially true in beauty, lifestyle, skincare, motherhood, and niche creator spaces.

Brands care about connection.

Not just numbers.

I’ve personally seen smaller creators land opportunities simply because they knew how to present themselves professionally and genuinely.

What Brands Actually Want From Creators

Most brands are looking for creators who can:

• make content feel natural

• create trust with their audience

• educate or influence purchasing decisions

• communicate professionally

• and deliver content consistently

That’s why your pitch matters so much.

Your email is often the first impression a brand gets of you.

And if your pitch sounds rushed, unclear, or unsure of itself…brands can feel that immediately.

Stop Trying to Sound “Perfect”

One of the biggest things I had to learn was that pitching is not about sounding robotic or overly polished.

It’s about sounding:

• confident

• clear

• professional

• and aligned

You don’t need to write a novel.

You don’t need to oversell yourself.

And you definitely do not need to beg brands for opportunities.

You need to clearly communicate:

• who you are

• who your audience is

• what kind of content you create

• and why you would be a good fit

That’s it.

Why I Created “The Pitch That Gets You Replies”

After years of learning through trial and error, I realized that smaller creators are constantly being told:
“Just email brands!”

…but nobody actually teaches creators HOW to pitch professionally.

So I created a workbook that walks creators through:

• how to structure a pitch

• what brands actually pay attention to

• how to stop underselling yourself

• what to include in outreach emails

• and how to position yourself even if you don’t have a massive following

Because smaller creators deserve opportunities too.

And honestly?

Some of the best creators I know are still growing their platforms.

What’s Inside the Workbook

Inside The Pitch That Gets You Replies, I included:

• real pitch examples

• outreach tips

• ways to position your value

• mistakes to avoid

• guidance for smaller creators

• and strategies I’ve personally used throughout my creator journey

This workbook is designed to help creators feel more confident, professional, and prepared when reaching out to brands.

Grab the workbook here:

And if you’re not already on my email list, make sure you join because I’ll be sharing even more creator resources, PR tips, and behind-the-scenes advice for smaller creators.

Final Thoughts

If you’re a smaller creator reading this, I really want you to understand this:

You do not need to wait until you feel “big enough” to start showing up professionally.

You can build relationships with brands now.

You can create opportunities now.

And you absolutely deserve to take your work seriously now.

Because consistency, trust, and community matter more than most people realize.

How Small Beauty Creators Can Start Receiving PR (Even With Under 10K Followers)

One of the biggest misconceptions in the beauty space is that you need a large following to start receiving PR.

You don’t.

In fact, many brands are shifting their focus toward smaller creators with engaged, niche audiences, especially creators who show up consistently and create content that feels real.

If you’re a beauty creator with under 10K followers, this post is for you.

Because the truth is:

PR isn’t about follower count, it’s about how you show up.

Let’s Clear This Up First

I want to be very clear about something:

I don’t pitch brands for PR.
I don’t send emails asking to be added to PR lists.
I don’t DM brands requesting products.

Every PR opportunity I’ve received has come from:

✔️ organically using products
✔️ consistently posting about them
✔️ engaging with brands
✔️ building trust with my audience

That’s it.

And that’s exactly what we’re going to focus on here.

What Brands Actually Look For (It’s Not Your Follower Count)

Brands are paying attention to things like:

1. Consistency

Are you showing up regularly?

Not just posting once and disappearing, but consistently creating content over time.

2. Content Quality

This doesn’t mean perfection.

It means:

• clear visuals

• good lighting

• intentional content

Your content should make someone stop scrolling.

3. Audience Alignment

Does your audience match the brand’s customer?

For example:
If your audience is women 40+, and you’re showing how products work for mature skin, that’s incredibly valuable.

(And this is where you already stand out.)

4. Authenticity

Brands can tell when you actually use a product versus when you’re just mentioning it.

They’re looking for creators who:

• use products repeatedly

• speak naturally about them

• integrate them into real routines

How to Start Getting PR Organically

Here’s exactly what I recommend:

1. Start With Products You Already Own

Look at what’s already in your collection.

Instead of chasing new products, ask yourself:

👉🏽What brands am I already using that I genuinely love?

Then start creating content around those.

2. Post About the Same Brands Consistently

This is where most creators get it wrong.

They post about a brand once…and move on.

But brands notice creators who:

• feature their products multiple times

• include them in routines

• talk about them naturally over time

Consistency builds recognition.

3. Tag Brands (But Don’t Force It)

Whenever you use a product, tag the brand.

Not in a “pick me” way, just naturally.

Example:

• in your caption

• on the screen

• in your tags

This helps your content get seen by their team.

4. Engage With Brands Like a Real Person

This is a big one.

Don’t just post and disappear.

• comment on their posts

• reply to their stories

• engage with their content regularly

Over time, your name starts to feel familiar.

5. Show How Products Work for Your Audience

This is your advantage as a smaller creator.

You’re not trying to speak to everyone, you’re speaking to your people.

For you, that looks like:

• mature skin makeup

• real routines

• honest product feedback

Brands love creators who bring a specific audience perspective.

What NOT to Do

Let’s talk about what slows creators down:

🚫 Only posting when you want PR
🚫 Tagging brands with no real context
🚫 Constantly switching products with no consistency
🚫 Trying to copy what bigger creators are doing

The goal is not to look like everyone else.

The goal is to be recognizable.

Why Small Creators Actually Have an Advantage

This might surprise you, but:

Small creators are often more valuable than large ones.

Why?

Because:

✨ your audience trusts you
✨ your content feels relatable
✨ your recommendations feel genuine

And brands know that.

Final Thoughts

If you take one thing from this post, let it be this:

You don’t need to chase PR.

Focus on:

• showing up consistently

• using products you love

• creating content that serves your audience

And over time, the right brands will start to notice you.

Want to Start Attracting PR Opportunities?

If you’re serious about growing as a beauty creator and getting on brand radars, I created a free guide to help you get started.

✨ Learn how to position yourself as a PR-ready creator
✨ Understand what brands are actually looking for
✨ Start building real relationships with brands