Why Brands Aren't Responding to Your Pitches (And How to Fix It)

You've finally worked up the courage to send a pitch email.

You hit send.

Then...nothing.

No response. No follow-up. No opportunity.

If you've ever felt ignored after pitching a brand, you're not alone. One of the most common questions I get from creators is:

"Why aren't brands responding to me?"

The good news? Most of the time, it isn't because your audience is too small.

After reviewing creator pitches and auditing creator profiles, I've noticed the same mistakes come up over and over again.

Here are five reasons brands may not be responding, and what you can do instead.

1. Your Content Doesn't Clearly Show What You Create

Before a brand responds to your email, they're going to look at your content.

When they land on your profile, can they immediately tell what you create?

If your page is a mix of beauty, food, random memes, family updates, and travel photos, a brand may struggle to understand how you'd fit into their campaign.

You don't have to post only one thing forever, but your content should clearly communicate your niche.

Ask yourself:

• If a brand landed on my profile today, would they know what type of creator I am?

• Does my content consistently reflect the partnerships I want?

The clearer your content is, the easier it becomes for brands to say yes.

2. You're Asking for Opportunities Without Showing Proof

Many creators make the mistake of telling brands why they want PR.

Brands care more about why they should send it to you.

Instead of focusing on what you want, focus on what you can provide. Whew chile, I’m preaching with that line! Lol

Include:

• Examples of similar content you've created

• Performance metrics

• Audience demographics

• Previous brand collaborations

• Reasons your audience would care about the product

The goal is to reduce the amount of work a brand has to do to imagine working with you.

3. Your Pitch Is Too Long

Brand representatives receive dozens, sometimes hundreds, of emails every week.

If your email looks like a novel, it's probably getting skipped.

Keep your pitch concise.

Introduce yourself, explain why you're reaching out, share relevant information, and make a clear ask.

Your first email should create curiosity, not tell your entire life story.

A good rule of thumb:

If your pitch takes more than 30 seconds to read, it's probably too long. This is FACTS! I mean, think about how you read your own emails. If you scroll quickly to find a way to get to the point, that’s exact what a brand is doing too.

4. You Don't Make It Easy to Contact You

This one surprises people.

I've audited creator profiles that didn't include an email address anywhere.

If a brand wants to contact you, don't make them hunt for it.

Make sure you have:

• A business email in your bio

• A business email in your media kit

• A business email linked to your website

• Easy-to-find contact information

The easier you are to reach, the easier it is for brands to say yes.

5. Your Pitch Doesn't End with a Clear Next Step

Many creators end their pitch with something vague like:

"Let me know what you think."

Instead, tell the brand exactly what action you'd like them to take.

For example:

• I'd love to be considered for future PR opportunities.

• I'd love to discuss potential collaboration opportunities.

• I'd be happy to send over additional analytics if helpful.

A clear call-to-action helps move the conversation forward.

Final Thoughts

If brands aren't responding to your pitches, don't automatically assume your audience is too small.

More often than not, the issue is positioning, clarity, or communication.

Take a few minutes to review your profile, your pitch, and the overall experience a brand has when they discover your content.

Small improvements can make a huge difference.

And remember: one unanswered email doesn't mean no forever.

Keep refining your approach and keep pitching.

Want My Exact Pitch Framework?

I created The Pitch That Gets You Replies to help creators write stronger outreach emails, position themselves more effectively, and increase their chances of getting responses from brands.

If you're ready to stop guessing and start pitching with confidence, grab your copy today.

How to Turn PR Packages Into Content That Grows Your Platform (Even With a Small Following)

Let’s talk about PR for a second.

Because I know how it feels to receive your first package…open it…film an unboxing…and then move on.

But here’s the truth:

If you’re only creating one piece of content from a PR package, you’re missing the real opportunity.

PR isn’t just about receiving products.
It’s about how you maximize them.

And as a smaller creator (or even a growing one), this is what helps you stand out.

My PR Strategy (What I Actually Do)

Every time I receive a PR package, I’m not thinking:

“What can I post?”

I’m thinking:

“How many pieces of content can I create from this?”

Because one package should never equal one post.

How I Turn ONE PR Package Into 7+ Pieces of Content

Here’s my exact workflow:

1. PR Unboxing (Awareness)

This is your introduction moment.

• Show the packaging

• Share your first reactions

• Talk about what you’re excited to try

This builds curiosity and gets your audience invested early.

2. Swatches (Searchable Content)

This is where you start building trust.

• Lip liners, glosses, blushes, foundations

• Show shades clearly

• Let people see undertones

This type of content performs well because people are actively searching for it.

3. GRWM Using the Products (Engagement)

Now you bring your audience into your routine.

• Talk through what you’re using

• Share first impressions in real time

• Keep it conversational

This builds connection, not just views.

4. Dedicated Product Review (Trust Builder)

This is where your authority comes in.

• What you liked

• What didn’t work

• Who it’s actually for

I always speak from my perspective as someone with mature skin, because that’s who I create for.

5. Wear Test / Check-In (Credibility)

Don’t stop at first impressions.

Come back and share:

• How it wore throughout the day

• What changed

• Whether you’d recommend it

This is the content that brands (and your audience) really value.

6. “Still That Girl?” Follow-Up (Series Content)

This is one of my favorite types of content.

Revisit the product after some time has passed:

• Is it still in your routine?

• Did it hold up?

• Was it hype or actually worth it?

This creates consistency and gives your audience a reason to come back.

7. Pinterest + Affiliate Content (Traffic + Income)

This is where everything connects.

• Turn your content into Pinterest pins

• Link your ShopMy or affiliate links

• Drive traffic long after your post goes live

Pinterest isn’t extra, it’s strategy.

Why This Matters (Especially for Small Creators)

Brands are not just looking for creators who post.

They’re looking for creators who:

• Create multiple touchpoints

• Build trust over time

• Know how to make content last

When you stretch your PR into multiple pieces of content, you’re showing brands:

• You’re strategic

• You’re consistent

• You know how to sell without “selling”

Real Talk

I create content for mature skin, and that means I don’t rush reviews.

I test.
I wear.
I come back and tell the truth.

That’s what builds trust.
And that’s what keeps my audience engaged.

Final Thought

Next time you receive a PR package, don’t ask:

“What should I post?”

Ask:

“How can I turn this into content that works for me long-term?”

That one shift will change everything.

Want to Start Receiving PR?

If you’re a smaller creator and want to start getting on PR lists:

Download my free guide here:
https://www.krissybdavis.com/signup

I break down exactly how to position yourself so brands want to send you products.

How Small Beauty Creators Can Start Receiving PR (Even With Under 10K Followers)

One of the biggest misconceptions in the beauty space is that you need a large following to start receiving PR.

You don’t.

In fact, many brands are shifting their focus toward smaller creators with engaged, niche audiences, especially creators who show up consistently and create content that feels real.

If you’re a beauty creator with under 10K followers, this post is for you.

Because the truth is:

PR isn’t about follower count, it’s about how you show up.

Let’s Clear This Up First

I want to be very clear about something:

I don’t pitch brands for PR.
I don’t send emails asking to be added to PR lists.
I don’t DM brands requesting products.

Every PR opportunity I’ve received has come from:

✔️ organically using products
✔️ consistently posting about them
✔️ engaging with brands
✔️ building trust with my audience

That’s it.

And that’s exactly what we’re going to focus on here.

What Brands Actually Look For (It’s Not Your Follower Count)

Brands are paying attention to things like:

1. Consistency

Are you showing up regularly?

Not just posting once and disappearing, but consistently creating content over time.

2. Content Quality

This doesn’t mean perfection.

It means:

• clear visuals

• good lighting

• intentional content

Your content should make someone stop scrolling.

3. Audience Alignment

Does your audience match the brand’s customer?

For example:
If your audience is women 40+, and you’re showing how products work for mature skin, that’s incredibly valuable.

(And this is where you already stand out.)

4. Authenticity

Brands can tell when you actually use a product versus when you’re just mentioning it.

They’re looking for creators who:

• use products repeatedly

• speak naturally about them

• integrate them into real routines

How to Start Getting PR Organically

Here’s exactly what I recommend:

1. Start With Products You Already Own

Look at what’s already in your collection.

Instead of chasing new products, ask yourself:

👉🏽What brands am I already using that I genuinely love?

Then start creating content around those.

2. Post About the Same Brands Consistently

This is where most creators get it wrong.

They post about a brand once…and move on.

But brands notice creators who:

• feature their products multiple times

• include them in routines

• talk about them naturally over time

Consistency builds recognition.

3. Tag Brands (But Don’t Force It)

Whenever you use a product, tag the brand.

Not in a “pick me” way, just naturally.

Example:

• in your caption

• on the screen

• in your tags

This helps your content get seen by their team.

4. Engage With Brands Like a Real Person

This is a big one.

Don’t just post and disappear.

• comment on their posts

• reply to their stories

• engage with their content regularly

Over time, your name starts to feel familiar.

5. Show How Products Work for Your Audience

This is your advantage as a smaller creator.

You’re not trying to speak to everyone, you’re speaking to your people.

For you, that looks like:

• mature skin makeup

• real routines

• honest product feedback

Brands love creators who bring a specific audience perspective.

What NOT to Do

Let’s talk about what slows creators down:

🚫 Only posting when you want PR
🚫 Tagging brands with no real context
🚫 Constantly switching products with no consistency
🚫 Trying to copy what bigger creators are doing

The goal is not to look like everyone else.

The goal is to be recognizable.

Why Small Creators Actually Have an Advantage

This might surprise you, but:

Small creators are often more valuable than large ones.

Why?

Because:

✨ your audience trusts you
✨ your content feels relatable
✨ your recommendations feel genuine

And brands know that.

Final Thoughts

If you take one thing from this post, let it be this:

You don’t need to chase PR.

Focus on:

• showing up consistently

• using products you love

• creating content that serves your audience

And over time, the right brands will start to notice you.

Want to Start Attracting PR Opportunities?

If you’re serious about growing as a beauty creator and getting on brand radars, I created a free guide to help you get started.

✨ Learn how to position yourself as a PR-ready creator
✨ Understand what brands are actually looking for
✨ Start building real relationships with brands