How to Turn PR Packages Into Content That Grows Your Platform (Even With a Small Following)
Let’s talk about PR for a second.
Because I know how it feels to receive your first package…open it…film an unboxing…and then move on.
But here’s the truth:
If you’re only creating one piece of content from a PR package, you’re missing the real opportunity.
PR isn’t just about receiving products.
It’s about how you maximize them.
And as a smaller creator (or even a growing one), this is what helps you stand out.
My PR Strategy (What I Actually Do)
Every time I receive a PR package, I’m not thinking:
“What can I post?”
I’m thinking:
“How many pieces of content can I create from this?”
Because one package should never equal one post.
How I Turn ONE PR Package Into 7+ Pieces of Content
Here’s my exact workflow:
1. PR Unboxing (Awareness)
This is your introduction moment.
Show the packaging
Share your first reactions
Talk about what you’re excited to try
This builds curiosity and gets your audience invested early.
2. Swatches (Searchable Content)
This is where you start building trust.
Lip liners, glosses, blushes, foundations
Show shades clearly
Let people see undertones
This type of content performs well because people are actively searching for it.
3. GRWM Using the Products (Engagement)
Now you bring your audience into your routine.
Talk through what you’re using
Share first impressions in real time
Keep it conversational
This builds connection, not just views.
4. Dedicated Product Review (Trust Builder)
This is where your authority comes in.
What you liked
What didn’t work
Who it’s actually for
I always speak from my perspective as someone with mature skin, because that’s who I create for.
5. Wear Test / Check-In (Credibility)
Don’t stop at first impressions.
Come back and share:
How it wore throughout the day
What changed
Whether you’d recommend it
This is the content that brands (and your audience) really value.
6. “Still That Girl?” Follow-Up (Series Content)
This is one of my favorite types of content.
Revisit the product after some time has passed:
Is it still in your routine?
Did it hold up?
Was it hype or actually worth it?
This creates consistency and gives your audience a reason to come back.
7. Pinterest + Affiliate Content (Traffic + Income)
This is where everything connects.
Turn your content into Pinterest pins
Link your ShopMy or affiliate links
Drive traffic long after your post goes live
Pinterest isn’t extra, it’s strategy.
Why This Matters (Especially for Small Creators)
Brands are not just looking for creators who post.
They’re looking for creators who:
Create multiple touchpoints
Build trust over time
Know how to make content last
When you stretch your PR into multiple pieces of content, you’re showing brands:
You’re strategic
You’re consistent
You know how to sell without “selling”
Real Talk
I create content for mature skin, and that means I don’t rush reviews.
I test.
I wear.
I come back and tell the truth.
That’s what builds trust.
And that’s what keeps my audience engaged.
Final Thought
Next time you receive a PR package, don’t ask:
“What should I post?”
Ask:
“How can I turn this into content that works for me long-term?”
That one shift will change everything.
Want to Start Receiving PR?
If you’re a smaller creator and want to start getting on PR lists:
Download my free guide here:
https://www.krissybdavis.com/signup
I break down exactly how to position yourself so brands want to send you products.