10 Beauty Brands That Send PR to Small Creators (And How to Get on Their Radar Organically)

One of the biggest myths in the beauty creator space is that you need 100K followers to start receiving PR.

You don’t.

I’ve received PR from brands while still growing my platforms, and one thing people are always surprised to learn is this:

I don’t pitch brands.
I don’t send PR emails.
I don’t DM asking to be added to PR lists.

Every PR relationship I’ve built has come from organic engagement and genuine love for the products.

That means:

• Posting about products I actually use
• Tagging brands when I feature them
• Engaging with their content regularly
• Showing how their products work for my audience

Brands notice that.

And when they see creators consistently showing up and supporting them, that’s often when the PR conversations start naturally.

If you’re a small creator hoping to start receiving PR, here are 10 beauty brands that are known for supporting creators of all sizes.

1. Milk Makeup

Milk Makeup has built a reputation for being very creator-friendly, especially with TikTok beauty creators.

They pay attention to creators who:

• Feature their products in tutorials
• Show honest reactions and reviews
• Create content that aligns with the brand’s vibe

If you love products like their primers, sticks, or complexion products, start naturally incorporating them into your routine content.

2. Saie Beauty

Saie is a brand that genuinely supports creators who love clean beauty and glowy skin.

One thing I’ve noticed is that Saie often reposts creators who:

• Show their products in daily routines
• Create educational makeup content
• Talk about skin-first makeup

Consistency matters here. When brands see creators using their products over and over, it signals authentic love.

3. Kiehl’s

Kiehl’s has been around forever, but they’ve become much more active in the creator community.

They often spotlight creators who:

• Share skincare routines
• Talk about ingredient-focused skincare
• Show long-term product use

Brands love seeing products used beyond a first impression.

4. Ardell

If you’re a beauty creator who wears lashes, Ardell is one of the most creator-inclusive brands out there.

They regularly feature creators who:

• Post lash tutorials
• Share different lash styles
• Tag the brand consistently

Lash content performs well, and brands notice creators who show creative ways to use their products.

5. ColourPop

ColourPop is known for working with creators at every stage of growth.

They pay attention to creators who:

• Post colorful looks
• Try new launches
• Feature their products in tutorials

Because ColourPop releases so many collections, creators who consistently post about launches tend to get noticed quickly. It doesn’t have to be you buying the product either. Be creative and find ways to create content around a product without you owning it.

6. Benefit Cosmetics

Benefit has always had a strong relationship with the beauty community.

They tend to notice creators who:

• Post brow routines
• Show before-and-after results
• Create easy-to-follow tutorials

Their products are very demo-friendly, so showing how they actually perform can go a long way.

7. Milani

Milani is one of the most community-focused brands in beauty.

They frequently support creators who highlight:

• affordable beauty
• drugstore makeup that performs well
• everyday glam routines

If your audience loves accessible beauty products, Milani is a great brand to naturally feature.

8. Rare Beauty

Rare Beauty is extremely community-driven and often highlights creators who focus on:

• natural, skin-like makeup
• confidence and self-expression
• storytelling around beauty

When your content connects emotionally, brands take notice.

9. Cocokind

Cocokind is one of the most creator-friendly skincare brands right now.

They love creators who:

• share skincare education
• talk about real skin concerns
• show consistent routines

Because skincare is about trust, brands look for creators whose audiences believe them.

10. LYS Beauty

LYS Beauty is known for supporting creators with diverse audiences and skin tones.

Creators who tend to get noticed by LYS often:

• share complexion routines
• discuss undertones and shade matches
• create inclusive beauty content

Brands that prioritize inclusivity often look for creators who do the same.

The Truth About Getting PR as a Small Creator

If there’s one thing I want creators to understand, it’s this:

PR relationships grow from authenticity.

The fastest way to get ignored by brands is to show up only when you want something.

Instead:

• Use the products you genuinely enjoy
• Talk about them naturally in your content
• Tag brands when you share them
• Engage with their posts and community

Over time, brands start recognizing your name and your content.

That’s when PR often starts to happen.

Getting PR isn’t about chasing brands.

It’s about building a reputation as a creator who genuinely loves beauty and shares products in a real way.

When brands see creators consistently supporting them, they pay attention.

And many times, the opportunities come without you ever having to ask.

If you're a creator hoping to start receiving PR, focus on:

✨ consistency
✨ authenticity
✨ community

Those things matter far more than follower count.