How to Get on PR Lists as a Small Content Creator (Even Without a Huge Following)
If you’ve ever wondered…
"How are other creators getting PR when they don’t even have that many followers?"
Let me let you in on something that might surprise you:
👉 Follower count is no longer the deciding factor for brands.
Today, brands care more about:
Connection
Trust
Niche authority
Buying influence
Not vanity metrics.
I know this firsthand because I built my platform as a mature beauty creator, serving women 40+ who still want to play in makeup and feel confident doing it.
And guess what?
Brands noticed.
Not because I had the biggest audience, but because I had the right audience.
So if you're a small creator trying to get on PR lists, start here.
🔑 Tip #1: Stop Trying to Appeal to Everyone
One of the biggest mistakes small creators make is creating broad, unfocused content.
Brands aren’t looking for creators who talk to everybody.
They want creators who clearly speak to somebody specific.
Ask yourself:
Who is my content for?
What problem do I help solve?
Why would someone trust my recommendation?
For example, my audience is largely:
✨ Mature women
✨ Women of color
✨ Beauty lovers who value skin-first makeup
That clarity makes it easy for brands to say:
"Yes — she fits our customer."
👉 Niche = visibility.
🔑 Tip #2: Create PR-Ready Content Before PR Ever Arrives
Please hear me when I say this:
🚨 Brands are watching long before they send packages.
If a brand landed on your page today, would they immediately understand:
How you talk about products?
Your filming style?
Your credibility?
Your consistency?
Start creating the type of content you WANT to be known for.
Examples:
Honest reviews
Tutorials
Wear tests
Favorites
Educational beauty content
Problem/solution videos
When brands research creators, they aren’t guessing.
They are looking for proof.
👉 Act like a PR creator before you become one.
🔑 Tip #3: Tag Brands Strategically (Not Desperately)
There is a difference.
You don’t need to tag 12 brands in one post hoping someone notices.
Instead:
✔ Feature the product intentionally
✔ Speak about why you love it
✔ Show it in action
✔ Align with the brand voice
Then tag them.
Brands often search their own tags to find creators already talking about them.
Make it easy to discover you.
🔑 Tip #4: Engagement Matters More Than Followers
Would you rather have:
👉 2,000 followers who trust you
or
👉 20,000 followers who scroll past you?
Brands are choosing the first creator every single time.
Focus on building community:
Reply to comments
Start conversations
Ask questions
Use polls
Create shareable content
Trust converts, and brands know it.
🔑 Tip #5: Don’t Wait to Be Chosen — Introduce Yourself
Confidence will open doors faster than waiting ever will.
Reach out to brands.
Send the email.
Pitch yourself.
Join their affiliate programs.
Sign up for creator portals.
Put your name in rooms where decisions are being made.
Because here’s the truth:
👉 Closed mouths don’t get PR packages.
Final Thoughts: Your Influence Is Bigger Than Your Numbers
If you take one thing from this post, let it be this:
You do NOT need a massive following to be valuable.
You need:
✔ clarity
✔ consistency
✔ community
✔ confidence
Keep showing up.
Keep creating.
Keep refining your voice.
The right brands will find you, and many will wish they had found you sooner.
💬 Tell Me in the Comments:
What is ONE brand you would love to receive PR from this year?
(I love hearing your goals — and rooting for you.)
If this helped you, share it with another creator who’s trying to grow.
And stay tuned — because in the next post, we’re talking about:
👉 How to Make Your Page Look PR-Ready in 30 Minutes