The Biggest Mistake Small Creators Make When Trying to Get PR
Think you need more followers to get PR? Think again. The biggest mistake I see small creators make has nothing to do with audience size and everything to do with how they present themselves online.
Every week I see creators asking the same question:
"How do I get on PR lists?"
Most people assume the answer is more followers.
It's not.
In fact, one of the biggest mistakes I see has nothing to do with audience size.
The problem is that brands can't immediately tell what kind of creator you are.
Your Profile Should Tell a Story
When a brand lands on your profile, they should know within seconds:
What niche you're in
What type of content you create
Who your audience is
Whether you're a potential fit
If a beauty brand visits your page and sees random lifestyle posts, food content, vacation photos, and one makeup video from three months ago, they're going to move on.
Not because your content is bad.
Because you're unclear.
Brands Need Evidence
Creators often say they want beauty PR.
But brands aren't looking for intentions.
They're looking for proof.
Your profile should show:
Consistent beauty content
Product reviews
Tutorials
Product recommendations
Before-and-afters
Beauty conversations
The more evidence you provide, the easier it is for a brand to say yes.
Make It Easy to Contact You
Another mistake I see constantly?
No email in the bio.
You would be surprised how many creators want brand partnerships but don't provide a clear way to get in touch.
Your email should be easy to find.
Not hidden in a link.
Not buried on another page.
Visible.
A Quick Profile Audit
Ask yourself:
If a beauty PR manager landed on my profile today, would they immediately know I'm a beauty creator?
If the answer is no, that's where I'd start.
If your profile isn't clearly communicating what you create, don't worry—it's one of the most common issues I see during creator audits.
That's one of the reasons I created The Pitch That Gets You Replies. Inside, I walk through how to position yourself, pitch brands, and present your creator business in a way that makes it easier for brands to say yes.
You don't need 100,000 followers to get noticed.
But you do need clarity.
The easier you make it for brands to understand who you are and what you create, the easier it becomes to earn opportunities.
Before you worry about pitching, make sure your profile is doing its job.
Why Brands Aren't Responding to Your Pitches (And How to Fix It)
Not getting responses to your brand pitches? Here are five common mistakes creators make when reaching out to brands, and how to fix them.
You've finally worked up the courage to send a pitch email.
You hit send.
Then...nothing.
No response. No follow-up. No opportunity.
If you've ever felt ignored after pitching a brand, you're not alone. One of the most common questions I get from creators is:
"Why aren't brands responding to me?"
The good news? Most of the time, it isn't because your audience is too small.
After reviewing creator pitches and auditing creator profiles, I've noticed the same mistakes come up over and over again.
Here are five reasons brands may not be responding, and what you can do instead.
1. Your Content Doesn't Clearly Show What You Create
Before a brand responds to your email, they're going to look at your content.
When they land on your profile, can they immediately tell what you create?
If your page is a mix of beauty, food, random memes, family updates, and travel photos, a brand may struggle to understand how you'd fit into their campaign.
You don't have to post only one thing forever, but your content should clearly communicate your niche.
Ask yourself:
If a brand landed on my profile today, would they know what type of creator I am?
Does my content consistently reflect the partnerships I want?
The clearer your content is, the easier it becomes for brands to say yes.
2. You're Asking for Opportunities Without Showing Proof
Many creators make the mistake of telling brands why they want PR.
Brands care more about why they should send it to you.
Instead of focusing on what you want, focus on what you can provide. Whew chile, I’m preaching with that line! Lol
Include:
Examples of similar content you've created
Performance metrics
Audience demographics
Previous brand collaborations
Reasons your audience would care about the product
The goal is to reduce the amount of work a brand has to do to imagine working with you.
3. Your Pitch Is Too Long
Brand representatives receive dozens, sometimes hundreds, of emails every week.
If your email looks like a novel, it's probably getting skipped.
Keep your pitch concise.
Introduce yourself, explain why you're reaching out, share relevant information, and make a clear ask.
Your first email should create curiosity, not tell your entire life story.
A good rule of thumb:
If your pitch takes more than 30 seconds to read, it's probably too long. This is FACTS! I mean, think about how you read your own emails. If you scroll quickly to find a way to get to the point, that’s exact what a brand is doing too.
4. You Don't Make It Easy to Contact You
This one surprises people.
I've audited creator profiles that didn't include an email address anywhere.
If a brand wants to contact you, don't make them hunt for it.
Make sure you have:
A business email in your bio
A business email in your media kit
A business email linked to your website
Easy-to-find contact information
The easier you are to reach, the easier it is for brands to say yes.
5. Your Pitch Doesn't End with a Clear Next Step
Many creators end their pitch with something vague like:
"Let me know what you think."
Instead, tell the brand exactly what action you'd like them to take.
For example:
I'd love to be considered for future PR opportunities.
I'd love to discuss potential collaboration opportunities.
I'd be happy to send over additional analytics if helpful.
A clear call-to-action helps move the conversation forward.
Final Thoughts
If brands aren't responding to your pitches, don't automatically assume your audience is too small.
More often than not, the issue is positioning, clarity, or communication.
Take a few minutes to review your profile, your pitch, and the overall experience a brand has when they discover your content.
Small improvements can make a huge difference.
And remember: one unanswered email doesn't mean no forever.
Keep refining your approach and keep pitching.
Want My Exact Pitch Framework?
I created The Pitch That Gets You Replies to help creators write stronger outreach emails, position themselves more effectively, and increase their chances of getting responses from brands.
If you're ready to stop guessing and start pitching with confidence, grab your copy today.
Small Creators Keep Asking Me for My Pitch Emails…So I Made Something
A creator recently asked if they could buy the actual email pitches I use for brand deals…and honestly, I’d never even thought about turning them into a product. But after years of pitching brands as a smaller creator, I realized so many creators aren’t struggling because they lack talent — they just don’t know what to say. So I finally created the resource I wish I had when I started. Launching Monday 💌
A few months ago, a creator asked me something that honestly caught me off guard.
She asked if I would ever sell the actual email pitches I use for brand deals.
At first, I laughed a little because I never thought of my emails as a “product.” They were just the emails I spent years refining through trial and error while building relationships with brands as a smaller creator.
But then I realized something:
A lot of creators don’t struggle because they aren’t talented.
They struggle because they don’t know what to say.
They don’t know how to pitch themselves without sounding robotic.
They don’t know how to follow up professionally.
They don’t know how to make brands actually want to respond.
And honestly?
Most of the advice online about pitching brands feels super generic.
So after getting asked over and over again, I decided to finally put together something I wish I had when I first started.
Launching Monday, I’m releasing my brand pitch email collection for creators.
Not just one template.
Actual emails.
Real frameworks.
Real approaches I use depending on the situation.
Inside, I’ll be sharing:
• Pitch email structures that feel natural (not corporate)
• Follow-up email examples
• Ways to pitch yourself even as a small creator
• Subject line ideas
• How to sound confident without overselling yourself
• The exact mindset shift that helped me stop being scared to pitch brands
Because the truth is:
You do not need a huge following to start building brand relationships.
You need strategy.
You need consistency.
And you need to know how to communicate your value.
That’s what this is about.
If you’ve ever stared at a blank screen trying to figure out how to email a brand…this was made for you.
Launches Monday 💌